We want to take a fresh look at how we depict 1066 Country visually. Imagery should be up-to-date and inspiring. Our new narrative offers an opportunity to introduce new material that complements the language and tone of voice we use and impacts the experience for all visitors.
Photography should be realistic and not staged. It should be documentary in style, but that can include being romantic at times, gritty and down-to-earth at others.
Photographic imagery (either still or video) can be commissioned or sourced under four categories:
1. People
1066 Country people, especially those contributing to the ‘Country of Origin’ proposition — farmers, fishermen, winemakers, chefs, craft workers, artists, musicians — shown in the context of their work or activity.
2. Places
A different take on the key places, locations, sights and views — all weathers, times of day — capturing a special atmosphere or vibe.
3. Texture
Texture: Conveying a sense of the colours and textures experienced in 1066 Country — stone walls, lichen, cobbles, weatherboarding, brickwork, driftwood, tree bark, fallen leaves, canvas, sailcloth, basket weave, rope.
4. Talk
Depicting how human intervention speaks through signs and messages —shop fascias and signs, bonfire banners and badges, pub signs, footpath markers, beer labels, inscriptions.
Download example images here.
