To view these links, you'll need the username '1066' and the password 'country'. Alternatively you can download a PDF version.
Welcome to the 1066 Country story
Working together we can build enthusiasm for 1066 Country, improve the visitor experience, increase visitor numbers and support local business. Here are the thoughts, ideas and tools you need to get started.
How we got here
Here you can download the research and consultation documents that led to the creation of these resources.
Our proposition
Important and distinctive ideas that we in 1066 Country can own.
Our key narrative
This is the core statement for 1066 Country. It describes the place as a whole – its character, richness and diversity – and provides a vivid, up-to-date image for visitors.
Our four themes
We have identified four themes that sum up the 1066 Country experience as it is now and are relevant to our target audiences: contemporary living, natural habitat, human spirit and creative endeavour.
Our place stories
Nine individual place stories have been written to depict the key characteristics of 1066 Country's main towns and villages in a concise and engaging way.
Our badge
This badge is for you to use in your marketing, to help co-ordinate the full message of what 1066 Country has to offer. You can download it here.
Our strapline and supporting copylines
Find out how to use our main strapline 'Original by nature', and supporting copylines for use in your marketing.
Our tone of voice
Upbeat, realistic and imaginative: we want to reflect the way 1066 Country is today and to speak directly and confidently about the place and what it has to offer.
Our imagery
Focusing on the four themes of people, places, texture and talk, our photos and videos complement the language and tone of voice we use.
FAQs
Download a PDF version of these guidelines
Use our image library (please credit any images you use)
